Pawan Kumar Jha Writer

A week ago I was browsing through videos on the site of YouTube when suddenly I noticed a video headlined by a never-heard-before concept, YOUTILITY . Out of the curiosity, I played the video, which featured Jay Baer , the writer of the term, Youtility.  Well, more than the video headline, it was the way by which the term, youtility, was being simplified that I found instructively wonderful. To the video or better say to the viewpoint of Jay – the best business strategy of modern day digital marketing would be to HELP customers in order to make a client for LIFE.  Youtility –what is it? Youtility can be defined as one of the modern-day-business strategies focused to build up a long-term business engagement with clients, as opposed to the traditional client-development methods involving LARGE-SCALE-SALES business patterns and that which involved incorporation of fierce marketing strategies by the use of different marketing channels, social media included. However, t...

From SEO content writing to blog and website content writing as well as creative to script writing, every aspect of writing revolves around style, creativity and your passion for it. The vicious circle of content writing is that you can’t write well until you are well experienced in the field, and you can’t get the required experience until you maintain a forever consistence and perseverance for the same. I call it, the reciprocal system of getting benefited – you work for your writing, your writing works for you!  Means, in absence of the attributes such as dedication, passion and perseverance, content writing is not very much reflective to one’s excellence, precision and proficiency at it. Therefore, there is always a void conspicuously reflective from your written content and that needs to be filled in to accentuate your expertise as a writer. Among many things that dampen one’s progress to achieve a level of excellence in content writing, I have laid down seven of the ...

“You don’t like yogurt at night? Me, neither!” “You don’t like getting up early in the morning? Me, too!” “What, you loved that book which I lent you yesterday?” “God! I loved that, too!”   And, then either of you says, “Wow! What a lovely surprise that both of us have mutual likes and dislikes on many things! Both of us hate yogurt at night and both of us loved the book.” Well, I don’t know really if you have been to this kind of experience before, but if you ever have been to such an experience, and you couldn't appreciate the encounter much, you perhaps blew your soulmate! One of the most trustworthy gut-feelings when it comes to understanding if someone gotta be your soulmate or not is to understand the intangible cue of mutual accordance or heart intimacy that both of you unwittingly share with each other.  To state otherwise, when both of you sit together, start chatting over random subjects and feel wondered that how come most of your likes a...

I believe love at first sight or love at several sights often leads the love-birds to the beatific serendipity of a new-born relationship, an intangible ecstasy full of dreams and affection. Such a relationship is not devoid of love, and most of us tend to define it as eternal, soulful or even godlike.  But falling in love at first sight is not the correct yardstick to measure the immensity of love in it. Because, it is not the love, it is the life in it that counts - :) It is not the love, it is the life in it that defines soulmate. More often than not, people, who fell in love at first sight or went through the encounter of several meetings at a park, a hotel, a pub, a restaurant or any private rendezvous, never succeeded keeping the love alive till grave.  Why?  Because that’s not the true love, it was something, you say, crush or something ‘Easy Peasy Lemon Squezy’ attraction.  So, what makes a love a true love after all? What makes it timeless...

Today is the 96th birthday of late  Nelson Rolihlahla Mandela , the man whose altruistic contribution to eliminating the legacy of apartheid in South Africa will remain the time-honored legacy for generation to come, not for the citizens of SA, but for the whole world.   If you ask me what personality aspect I like most from Mandela, it would be hard to tell, for the man was complete in all definition of humanity.  Today when we see people killing each other at the slightest provocation; when we watch them into futile embroilment of racial segregation/vituperation, institutionalizing poverty and inequality, and grotesquely fostering the horrible legacy of apartheid, when we see no semblance of racial reconciliation among the people born with same blood and bone, Nelson's altruism comes as an unthinkable serendipity. Long time ago in a very small village of India's Gujarat city, a saint-like child was born - unbeknownst to the parent, country ...

Haven’t we cultivated a habit of presuming the good-looking people innocent? Haven’t we let off smart-looking people just because we believed they were too innocent to commit a crime? Haven’t we resigned ourselves to the self-held credo that the beautiful, sexy criminals shouldn't be punished to the culpability of crime committed? The recent incident involving Jeremy Meeks , whose photogenic mugshot became the latest global viral sensation, quintessentially lends gravity to this long-held prejudice. The question – Can beauty influence our perception? If yes, then to what extent? The Beautiful People are Addictive Temptation to Eyes Remember the Britney’s famous rap, “Mama I'm in love with a criminal. And this type of love isn't rational, it's physical”? So the thing is, when I heard about the handsome mugshot becoming international viral sensation with people advocating against his sentencing, I had this song whirling in my mind picturing an individual...

I've gotten this strong conviction that the day-to-day advancement in the field of technology, has, in fact, brought-in visible excellence in various domains of human life, including the Internet, which is undoubtedly the most sophisticated version of technology, and that which created unprecedented virtual life for real people. Though technology brought on us a host of disadvantages as well, but those were actually artificially driven, as certain malcontents failed to digest the increasing superiority of technology-assisted things, serving human life in multifarious ways.   They are the same dissatisfied individuals whose grotesque intention malfunctioned several areas of human lives where peace and prosperity dwelled. I don't inherit any right to vilify technology for creating a slew of havoc results all over the globe, especially in the light of evidences suggesting they all were man-made by lunatic geeks, who abused technology to the satisfaction of their indescribable hatr...