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Showing posts from August 24, 2014

Digital Marketing And The Importance of Youtility

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A week ago I was browsing through videos on the site of YouTube when suddenly I noticed a video headlined by a never-heard-before concept, YOUTILITY . Out of the curiosity, I played the video, which featured Jay Baer , the writer of the term, Youtility.  Well, more than the video headline, it was the way by which the term, youtility, was being simplified that I found instructively wonderful. To the video or better say to the viewpoint of Jay – the best business strategy of modern day digital marketing would be to HELP customers in order to make a client for LIFE.  Youtility –what is it? Youtility can be defined as one of the modern-day-business strategies focused to build up a long-term business engagement with clients, as opposed to the traditional client-development methods involving LARGE-SCALE-SALES business patterns and that which involved incorporation of fierce marketing strategies by the use of different marketing channels, social media included. However, the incorp